Thursday 16 October 2014

Tesco should not be responsible for tackling the UKs diabetes crisis

Tesco should not be responsible for tackling the UKs diabetes crisis There must be more to public health policy than supermarket vouchers for free diabetes tests.

Tescos Clubcard is heralded as retails most successful deployment of big data. If supermarkets collect data on their customers every purchase, they can ruthlessly mine it to push them to spend that extra 50p.

Every month or so, Tesco sends me vouchers. Alcohol is profitable, it implies, so wed like to see you buy more of that this quarter 150 extra points should do it; 45p off potatoes; exactly 2.272 litres of milk for free; 65 extra points for coffee; 25p off bread. We have calculated precisely what it will take to make you come back. We have intelligence on your cheese intake and we intend to exploit it. Continue reading... The Guardian

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