Junk food ads ban is delayed to give companies time to adjust to new rules

Junk food ads ban is delayed to give companies time to adjust to new rules A ban on advertising junk food online and on TV before the 9pm watershed is to be delayed by over two years — just weeks before it was set to take effect. 

New rules restricting the promotion of products high in fat, salt and sugar were due to come into force next month in a bid to combat the nation's bulging waistlines. 

But the government has agreed to push the curbs back to October 2025 to give firms more time to reformulate their products and adjust their marketing strategies. The Daily Mail

See also:

• Open consultation: Introducing further advertising restrictions on TV and online for products high in fat, salt or sugar: secondary legislation Department of Health and Social Care