Homeopathic treatment has been dismissed as quackery by doctors — so why do people keep taking the medicine?

Homeopathic treatment has been dismissed as quackery by doctors — so why do people keep taking the medicine? Homeopathy is the Marmite of alternative medicine. It’s “gentle and safe – yet effective”, according to TV personality Jo Wood, one of several celebrities offering an enthusiastic endorsement on the British Homeopathic Association website. She “always” used it for her children, who now use it for theirs, she explains. Or it’s “tap water masquerading as medicine”, Simon Stevens, chief executive of NHS England said recently. It’s “witchcraft”, says the British Medical Association (BMA). iNews