Joining the dots: connecting behavioural insights to improvement, and to our humanity

Joining the dots: connecting behavioural insights to improvement, and to our humanity Behavioural insights – often referred to as ‘nudging’ – are lessons from psychology, cognitive science, social science and behavioural economics that shine a light on how we make choices. At their core is the recognition that we are not always consistent nor rational in our choices and behaviour. Rather, our behaviour is determined by a fallible brain that is greatly influenced by the context in which our choices are made. The Health Foundation