Wednesday 3 October 2018

GP at Hand's smartphone doctor ads ruled misleading

GP at Hand's smartphone doctor ads ruled misleading Adverts for a smartphone GP service that promised NHS doctor appointments "in minutes" have been ruled misleading by the Advertising Standards Authority.

The service offers a symptom-checker and free GP consultations via videolink on smartphones.

The ASA received complaints that the ads did not say users would first have to leave their GP, and registration could take up to three weeks.

GP at Hand said it thought the process was "self-evident". BBC News

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