Thursday 12 April 2018

Online GP service censured by advertising watchdog for implying NHS link

Online GP service censured by advertising watchdog for implying NHS link The advertising watchdog has ruled that adverts by private online GP provider Push Doctor 'misleadingly implied' it was providing an NHS service.

The Advertising Standards Authority (ASA) launched its investigation after receiving 31 complaints, some of which were submitted by GPs.

The ads, displayed as posters on London Underground trains in August last year, said patients could 'access an NHS GP whenever you want’.

But the ASA found the claim was 'misleading', and Push Doctor told Pulse it had 'voluntarily' pulled the ads after a two-week trial period before the ASA ruling. Pulse

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