Quit smoking campaign Stoptober backs e-cigs for first time The annual Stoptober campaign in England is embracing e-cigarettes for the first time - in a sign vaping is being seen as the key to getting people to quit.
Health experts have tended to shy away from explicitly promoting e-cigarettes.
But the government campaign during October will feature vaping in its TV adverts for the first time.
It comes after e-cigarettes proved the most popular tool for quitting during last year's campaign.
Some 53% of people used them, helping push the numbers of people taking part in Stoptober since its launch in 2012 to over 1.5 million. BBC News
See also:
Health experts have tended to shy away from explicitly promoting e-cigarettes.
But the government campaign during October will feature vaping in its TV adverts for the first time.
It comes after e-cigarettes proved the most popular tool for quitting during last year's campaign.
Some 53% of people used them, helping push the numbers of people taking part in Stoptober since its launch in 2012 to over 1.5 million. BBC News
See also:
- Models of delivery for stop smoking services: options and evidence Public Health England
- Smoking cessation interventions and services (draft guideline in consultation) NICE
- Health officials at odds over the safety of e-cigarettes, as TV ads launched The Daily Telegraph
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