Tuesday, 29 August 2017

Online pharmacy targets patients with 'confusing' marketing blitz

Online pharmacy targets patients with 'confusing' marketing blitz Britain’s largest online pharmacy has been accused of “blitzing” people with unsolicited marketing material which some patients may confuse for official NHS correspondence.

Patients have reported mistakenly signing up to Pharmacy2U’s repeat prescription service thinking they have been contacted by their local GP surgery or high street chemist, meaning longstanding prescription arrangements are automatically cancelled.

The Sunday Telegraph understands that in some cases, people have received up to four letters in a matter of weeks, making them believe they must act urgently to avoid losing access to medication.

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