Children eat half of daily sugar intake before 9am Sugar-laden breakfasts mean that the nation's children are consuming half of their daily sugar allowance before they even start school, health officials have warned.
The average English child eats the equivalent of three cubes of sugar (11g) every morning for breakfast, Public Health England (PHE) said.
Sugary cereals, fruit juice and some spreads are to blame, according to the health body's new Change4Life campaign.
By the end of the day, children are consuming three times more than their recommended daily allowance of sugar, according to information gathered from the National Diet and Nutrition Survey. The Independent