Non-smokers shunning e-cigarettes “E-cigarette users have tripled to 2 million since 2012,” The Guardian reports. This is just one of the findings from a survey by anti-tobacco public health charity Action on Smoking and Health (ASH). It also showed there is little evidence that non-smokers are using e-cigarettes, although this could change in the future.
These headlines are triggered by a new factsheet on the usage of electronic cigarettes (e-cigarettes) published by ASH.
The research has found that non-smokers are not taking up the e-cig habit, although it is too early to be complacent. The data only spans the 2010 to 2014 period, meaning that longer-term smoking trends are unknown. As e-cigarettes are a relatively modern phenomenon, it is impossible to predict with any certainty what long-term effects they may have on smoking habits.
Who are ASH?
Action on Smoking and Health (ASH) was established in 1971 by the Royal College of Physicians. It is a campaigning public health charity that works to eliminate the harm caused by tobacco.
ASH produces a variety of published material for companies and governments, as well as bulletins and newsletters.
Today’s publication on e-cigarettes coincides with the day the Advertising Standards Authority (ASA) consultation on the advertising of electronic cigarettes closes.
The consultation concerned proposals to introduce new rules for the advertising of e-cigarettes, including measures to protect young people, address concerns over the indirect promotion of tobacco products via e-cigarettes and prohibiting health or medical claims.
Links To The Headlines
E-cigarette users have tripled to 2 million since 2012, study finds. The Guardian, April 28 2014
Two million now puff on e-cigarettes: Number using devices trebles in two years. Daily Mail, April 28 2014
E-cigarette users in UK have 'tripled' since 2010. BBC News, April 28 2014
E-cigs ‘cleared of being route into smoking’. Metro, April 27 2014
E-cigarette use 'has tripled in two years'. ITV News, April 28 2014
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