Every hospital ordered to change its logo by NHS “identity managers” in move which prompts ridicule

Every hospital ordered to change its logo by NHS “identity managers” in move which prompts ridicule Every hospital in the country has been ordered to alter its logo by NHS “identity managers” in a measure which has prompted fury and ridicule.

A ditkat from NHS England means hundreds of organisations will have to rework all their publicity materials, moving the NHS logo so it is above the name of each trust, instead of beside it.

The measure has been introduced by the “NHS identity team” following 1,000 interviews and 28 focus groups with members of the public. It follows a two year review of the health service logo with nine workshops involving 100 communications officials. The Daily Telegraph