£400 bribes really DO help pregnant women stop smoking

£400 bribes really DO help pregnant women stop smoking Pregnant women given up to £400 in high street shopping vouchers were twice as likely to quit smoking, a landmark study has found.

Experts say the financial incentives were 'highly effective' in helping women stop smoking during pregnancy.

The UK-wide study, led by the University of Glasgow, included almost 1,000 women. The Daily Mail

See also:

• Effect of financial voucher incentives provided with UK stop smoking services on the cessation of smoking in pregnant women (CPIT III): pragmatic, multicentre, single blinded, phase 3, randomised controlled trial (open access) BMJ