Money talks: investing in proactive health measures to support healthy ageing

Money talks: investing in proactive health measures to support healthy ageing It is known that proactive (preventative health interventions and health promotion) health measures work, are cost-effective, and can save lives. However cross the Organisation for Economic Co-operation and Development (OECD), on average countries spend just 2.8 per cent of their health budgets on these interventions. In this report, with ILC-Canada, Canada is used as a case study to demonstrate the effectiveness of spending on prevention and health promotion. Canada spends more of its health budget on proactive health measures than any other country in the OECD – at six per cent, it’s more than double the OECD average, which has contributed to positive outcomes. International Longevity Centre UK