What has the Covid-19 pandemic taught us about public health messaging?

What has the Covid-19 pandemic taught us about public health messaging? I joined The King’s Fund in 2020, coming from an academic background in a university department where I worked on research about how to encourage people to adopt healthy behaviours. With the Covid-19 pandemic in full swing, I saw several familiar faces from academia appearing in national media sharing and explaining public health messages. Academic researchers are rarely so visible, but during the pandemic they were in demand as the public face of the race to minimise the impact of Covid 19.

It made me wonder how academic health researchers could have more direct influence on public health in future. The King's Fund