Public preferences for health gains and cures: a discrete choice experiment

Public preferences for health gains and cures: a discrete choice experiment Whether or not society values curative therapies more highly (or less highly) than the sum of the iterative improvements that might come from conventional therapy has been highlighted as an important area for research. The aim of this research was thus to explore society’s preferences across curative and non-curative therapies and large and small health gains, via a discrete choice experiment. Office for Health Economics