milies could get supermarket discounts if they hit NHS exercise targets Families could get discounts on their supermarket shopping if they hit weekly exercise “step targets” under radical NHS proposals.
Free bikes, sprinting tracks on pavements and outdoor public gyms are also proposed as part of efforts to drive out couch potato lifestyles and reward those who try to shape up.
The head of the health service said the schemes, which will be piloted in new towns, aimed to create a “design for life” which would persuade young and old out of sedentary habits.
Under the proposals, those who meet weekly activity targets, tracked on apps, could be offered discounts on weekly supermarket shopping and sports gear, free cinema tickets, or cut-price gym membership. The Daily Telegraph
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