Plain cigarette packs may be helping to drive down smoking prevalence Plain standardised cigarette packs may already be helping to drive down smoking prevalence, suggests a review of the published evidence to date by the Cochrane Library.
The findings come as plain packs become the norm in the UK next month under the terms of the revised Tobacco Products Directive after retailers were given a year from May 2016 to sell off their old stock.
From May 21, all packs sold in the UK must be of a uniform colour, and in some cases, shape, with no logos apart from health warnings and other government information, while the brand name will have to appear in a prescribed font, colour, and size. Graphic health warnings will increase in size and will have to appear on the front as well as the back of packs. OnMedica
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