Wednesday, 31 December 2014

Care & Support Public Information Campaign Materials

Care & Support Public Information Campaign Materials

The Department of Health and Public Health England are working to help raise public awareness of the Care and Support reforms being introduced in April 2015 and into 2016.

A public information campaign is underway to help ensure those who are affected by the reforms (existing care and support service users, people approaching the point of need and carers) are aware of the changes, and know where to go for further information.

This page has been developed to host a range of campaign materials for trusted partners to download and cascade through their individual networks.

Campaign Look and Feel Guidelines

These guidelines provide guidance on how to use and apply campaign templates such as the marque.

Care and Support Look and Feel Guidelines

Care and Support Illustration



Download the master campaign illustration by clicking on the image above.

Care and Support Marque

Download the campaign marque (badge) by clicking on the link below.

Care and Support Marque

Leaflets

Print ready leaflets covering the three key reforms coming into effect from April 2015.

Care and Support Carers Leaflet

Care and Support Deferred Payment Agreement Leaflet

Care and Support Needs Leaflet

Adaptable versions of the leaflets are also available to customise content. Please emailcareandsupport@phe.gov.uk for further information.

Leaflet Dispenser Template

A standardised print ready template for a dispenser that can be produced to present leaflets in front line service locations.

Care and Support Leaflet Dispenser

Posters

Print ready A4 and A3 posters targeting care users and carers.

Care and Support General Poster A3

Care and Support Carers Poster A3

Care and Support Carers Poster A4

Care and Support General Poster A4

Adaptable versions of the posters are also available to customise content. Please emailcareandsupport@phe.gov.uk for further information.

Briefing for Care Workers

Printable briefing for front line care workers on the reforms.

Care and Support Care Worker Briefing

Briefing for Senior Stakeholders

Printable briefing for senior stakeholders on the reforms.

Care and Support Senior Stakeholder Briefing

Website Copy

Text reflecting the campaign key messages for partners to use on their individual websites.

Care and Support Web Copy

Digital Screen Display Adverts

Digital screen adverts targeting care users and carers to be shown on plasma/TV screens.







Adaptable versions of the digital screen display adverts are also available to customise content. Please email careandsupport@phe.gov.uk for further information.

Adaptable Letter to Care Users

Adaptable letter to care users for partners to download and customise.

Care and Support Adaptable Letter to Care Users

Adaptable Letter to Carers

Adaptable letter to carers for partners to download and customise.

Care and Support Adaptable Letter to Carers

For further information, or if you have any questions about these campaign materials, please email careandsupport@phe.gov.uk

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