Coming soon – national secondhand smoke campaign

Coming soon – national secondhand smoke campaign:
At the end of March, the Department of Health will launch a campaign reminding smokers about the risks of secondhand smoke for their children and families.
The campaign will run across TV, radio, press and online channels and we will also be working with a number of partners to promote the campaign messages.
The campaign creative will dramatise the fact that secondhand smoke is highly toxic and invisible, and that despite parents’ best intentions they are still unwittingly exposing their children to harm.
Over 80 per cent of cigarette smoke is invisible, and the campaign will make the smoke and the harms to health visible. The adverts will also show how children become exposed to smoke in the home even when their parent moves away from them – for example by smoking outside or by a window with smoking drifting back in – or smokes in the family car. The emotive adverts will show the health of families is at risk.
The campaign is still in development, so keep an eye on the Smokefree Resource Centre for all the latest information on the campaign. Department of Health Campaigns