Gift vouchers can help pregnant smokers quit "Offering shopping vouchers worth a total of £400 to pregnant smokers makes them more likely to quit the habit, say researchers," BBC News reports.
The study, conducted in Glasgow, involved 612 pregnant women referred to pregnancy stop smoking services. The women were randomised to receive standard stop smoking care alone (control), or standard care in addition to up to £400 in vouchers if they successfully quit the habit.
The study found significantly more women in the voucher group (22.5%) stopped smoking by late pregnancy (34 to 38 weeks) compared with the control group (8.6%).
An obvious response to this – found in many news websites, as well as comments on message boards – is why should we bribe women to do what is best for their unborn baby?
A pragmatic answer to that question is it could save children's lives. Smoking during pregnancy is a major health problem estimated to cause the deaths of 5,000 unborn foetuses and babies each year in the UK, and costs the health system millions of pounds.
And the results of this study were within the range considered to be a cost effective use of healthcare resources.
The study, conducted in Glasgow, involved 612 pregnant women referred to pregnancy stop smoking services. The women were randomised to receive standard stop smoking care alone (control), or standard care in addition to up to £400 in vouchers if they successfully quit the habit.
The study found significantly more women in the voucher group (22.5%) stopped smoking by late pregnancy (34 to 38 weeks) compared with the control group (8.6%).
An obvious response to this – found in many news websites, as well as comments on message boards – is why should we bribe women to do what is best for their unborn baby?
A pragmatic answer to that question is it could save children's lives. Smoking during pregnancy is a major health problem estimated to cause the deaths of 5,000 unborn foetuses and babies each year in the UK, and costs the health system millions of pounds.
And the results of this study were within the range considered to be a cost effective use of healthcare resources.